Eduardo Milieris was born in 1960 in Montevideo, Uruguay to hardworking parents who believed in education and the power of art. From a young age, Milieris was exposed to all of the art world culture that the Uruguayan metropolis had to offer.
At Milieris’ bar mitzvah he received his first wristwatch and the role of functionality radicalized his views of aesthetics. In his following teen years he studied key components of watchmaking, like engraving, enamels, and glasswork, as well as taking up photography.
Milieris attended art school in his hometown of Montevideo, before eventually moving to New York City. Always a hard worker—never a starving artist—he worked odd jobs while honing his skills in his various mediums. Those mediums all came together through the inspiration of the city. By foot or public transit, always on the go, Milieris experienced the urban landscape up close and in the raw. Discarded trash and industrial components started to appear to him as art supplies and he had no need for a traditional canvas. Watchcraft, the wristwatch design company, developed as the full extension of Milieris’s life experience and path as an artist.